In this follow-up to his film BIGGER FASTER STRONGER, director Chris Bell turns his camera on the abuse of prescription drugs and, ultimately, himself. After witnessing friends and relatives face tragedy as they become addicted to prescription drugs,
Bell sets out to explore the goals of pharmaceutical companies and doctors in this ever-growing market and asks how are they any different to back-alley drug-pushers? His journey leads to experts on the nature of addiction in our culture as well as to pharmaceutical whistleblowers that testify to the solely dollar-driven aims of pharmaceutical companies. As Bell learns more about the nefarious side of an industry he had been brought up to trust, he falls down his own hole of addiction, bringing a very intimate style and conclusion to this investigation.